Did you know that most web addresses start with www?? The term www is used to identify the World Wide Web, which is where most websites are found. In theory, websites do not have to use the www prefix. In fact, website administrators can choose any prefix they want for their websites. This means that a non-www domain is easier for users to remember. In practice, non-www domains are generally easier to remember, and they provide better performance.Non-www domains are easier to rememberWhen you first set up your website, you're probably not thinking of switching to a non-www domain name. However, Google and many other search engines do recognize the distinction. Today, there are more than 2 billion websites online. That number is growing exponentially. The first question you should ask is why you should switch to a non-www domain name. The answer lies in Google's algorithm, which is designed to favor websites with non-www domains.The simple answer to this question is that a non-www URL is more appealing to the eye, and it rolls off the tongue much easier. In fact, Douglas Adams noted that www is about three times longer to say than World Wide Web. Even broadcasters often skip the www part when mentioning a website on-air, and most people will naturally drop the www part when speaking out the name.The second reason to use a non-www domain is that people tend to use it more often. They are easier to remember and type, and they're faster to find. Many people don't bother with www domains anymore, so they save on bandwidth and data by switching to non-www versions. Also, you won't need to set up cookies, which is a bonus for your website. A third reason to switch to a non-www domain is to save bandwidth. Since the domain will be much shorter, it will be easier to remember.Another reason to switch to a non-www domain is to make it easier for your web host to setup a Content Delivery Network. A CDN is an interconnected network of servers that serves copies of static content. This will improve your website's speed and performance. When you have a CDN, you can use the CNAME record to map your hostname to a CDN, and an A record to point to your IP address.Choosing a non-www domain is easier than switching to a www domain, but there are disadvantages. The latter will not allow you to limit cookies, reducing the number of HTTP requests while improving the performance of your website. If you choose to switch to a www domain, it is easy to redirect your non-www URL to the www version. Just make sure to back up all your files and data before switching.Although there are many benefits to using www domains, this is not necessary for small websites. You don't need the www domain unless you plan on expanding your website over time. For those with an existing website, you're fine with using any domain name. You can always switch to the non-www domain if your website grows to become a large enterprise. Just make sure you plan for the growth of your website.They offer better user experienceWhile www isn't necessary for most websites, there are several reasons why the prefix is used. Historically, it signified that the website was located on the World Wide Web. In modern times, it's not necessary to have www in the website address - in fact, it's often preferable. It is a standard practice to use the prefix when possible, but websites may be branded differently if it's not needed.www takes up valuable space in the address bar. Although most browsers automatically remove www from web addresses, others may display it. Additionally, www takes up 32 bits of data that a web page needs to process. This adds to the processing time and bandwidth required by the page. Despite the annoyance, many people still find it convenient to type non-www URLs into their browser.In addition to the www, every URL has a scheme. This scheme tells the browser which type of address to send to the page. Most of the time, this scheme is http, but it may also be https. When browsing the Internet, you don't see this scheme in the address bar - you just have to type the domain name instead. Regardless of whether you prefer https or http - the scheme will still be part of the URL.While it may not be as intuitive as you think, using a non-www domain doesn't present any major problems. For example, root addresses are easier to type and read, and they fit more snugly into small browser interfaces. They're also easier to share with others via social media, such as Twitter. Aside from avoiding confusion, there are still some websites with non-www domains that look better.The use of a www domain is not essential for SEO, as Google has confirmed that it does not affect rankings. While www domains are more versatile with DNS and Content Delivery Networks, they also have a few disadvantages. Google, for instance, hides www in the URL on its Chrome browser, and Google staffers say that the www domain has become a trivial subdomain. However, it is worth considering a www domain if you need to make a distinction between your website and your competitors.www is an unnecessary prefix for URLs. It adds ten additional syllables to your domain name and adds little to your website's name. Also, w is the only letter in the English alphabet with more than one syllable. Therefore, many webmasters and popular websites are getting rid of the www in their URLs. In fact, eliminating the www from your website can be beneficial when using a wildcard SSL certificate.They offer better performanceWhy does every website address begin with a www? Prefix? The answer lies in the URL protocol, which tells the browser how to connect with the server. Most websites use Hypertext Transfer Protocol, or HTTP. Depending on the type of site, the prefix can be either http:// or www.The reasons behind the use of the www domain include ease of typing, performance and SEO benefits. It's also easier to remember a non-www domain. Many people prefer searching for websites without the www. Additionally, they save four character spaces, bandwidth and 4 bytes of data. Another reason is because they don't require cookies. While the www domain has some advantages, it may be on its way out.A www domain has a slight advantage from an SEO standpoint. Websites with www domains tend to perform slightly better, which improves user experience and SEO. However, this benefit is only indirect. Websites with non-www domains can replicate this effect and reap benefits like cookie restriction functionality. In addition, separate domains can host static content and remove cookie restriction functionality. This is not always practical, but is a great way to test and optimize your website.In addition to taking up valuable space in the address bar, www also requires 32 bits of extra data. Many browsers automatically remove the www part, but some still show it. Also, the www prefix requires 32 bits of additional data, which can add up to a lot of processing and bandwidth overhead. For these reasons, it's important to avoid the www prefix whenever possible.Non-www domains are also called naked domains. The non-www domain offers the same benefits of a www domain, but don't add any technical complexity. While using a non-www domain is the right choice for large websites, small websites shouldn't use it. Using www is generally reserved for large websites. Smaller websites don't need the added complexity. It's up to you to decide what works best for you. The choice is yours.